In 2014, I watched as a simple hashtag—#BringBackOurGirls—became a global campaign, uniting people around the world.
What started as a local plea for the safe return of schoolgirls kidnapped by Boko Haram terrorists in Chibok, Borno state, Nigeria became a movement that forced the Nigerian government to act. It wasn’t just about the hashtag; it was the power of ordinary people coming together for a cause they believed in.
Whether it’s about addressing social issues, driving policy change, or shining a light on an overlooked community, starting an online campaign isn’t as complicated as it seems. In today’s digital age, anyone can raise their voice for a cause and gain support.
If you’re passionate about an issue and wondering how to start, here are five simple steps to get you going:
1. Define your message clearly
What are you advocating for? Be specific. Whether it’s access to clean water in rural communities or better healthcare for people living with disabilities, make sure your message is simple and easy to understand. People should know exactly what they are supporting.
A great example is the #NotTooYoungToRun campaign by Yiaga Africa which led to the constitutional amendment that now allows young Nigerians to seek elective positions.
2. Choose the right platform
Not all social media platforms serve the same purpose. Twitter is great for trending conversations and viral moments, Instagram for visuals, and LinkedIn for professional engagement. Decide where your target audience is and focus on that platform. You can always expand to others as the campaign grows.
3. Create engaging content
To grab attention, your content must stand out. Use visuals, videos, and infographics to tell your story. Remember to keep your content human—stories of real people or communities affected by the issue make it relatable. Use hashtags to broaden the reach, but ensure they are specific and relevant to your cause.
4. Build partnerships
No campaign can survive on its own. Reach out to influencers, activists, and organisations that share the same interest. Collaborations can help amplify your message and bring credibility to your campaign. Partnerships also mean access to their audience, giving your campaign a wider reach.
5. Stay consistent and keep engaging
Campaigns don’t always take off overnight. Stay consistent in posting and engaging with your audience. Respond to comments, join discussions, and show appreciation for any support you get. A consistent voice keeps your campaign alive and helps it build momentum over time.
You don’t need to be a celebrity or a big influencer to create change. With a clear message, the right platform, and the passion to keep going, anyone can start an online campaign and make an impact.
So, what’s that issue that’s been on your mind? The best time to start that campaign is now!
#CommsThursday #OnlineCampaigns #DigitalAdvocacy #SocialImpact #NeverSettle
