Temitayo Adesoga, a business development expert, Africa is currently undergoing a significant transformation fueled by digital technology, which is causing widespread disruption across businesses, consumer behavior, and market dynamics.
Adesoga highlighted that the ability to manage digital content effectively is crucial to this shift, as it enables businesses to develop and deliver products that are aligned with the unique needs and preferences of African consumers.
She pointed out that Africa’s digital product management requires a culturally sensitive and context-specific approach, as consumer behavior is shaped by a multitude of factors, including cultural nuances, economic realities, and social dynamics.
She said, “Technology enables businesses to reach new markets, streamline operations and deliver innovative solutions. Mobile technology is a key driver, with more than 500 million subscribers in sub-Saharan Africa. Fintech solutions are another area of significant impact, encouraging financial inclusion and opening new markets for digital products and services.
“Digital transformation is changing consumer behaviour. Customers are increasingly tech-savvy and demand convenience, personalisation and seamless experience. Companies are responding by prioritising consumer-centric digital content management strategies. Data analytics and AI tools provide valuable insights into consumer preferences, enabling companies to tailor content to their target audience.
“Many African companies are leading the charge. Nigerian fintech start-up, Flutterwave, offers a seamless payment solution, while drone delivery service, Zipline, has transformed the delivery of medical supplies in remote locations. These companies show how technology can solve local challenges, and create new markets.”
Despite the promising outlook for digital content management in Africa, Adesoga identifies inadequate infrastructure, regulatory barriers, and digital literacy gaps as major hurdles.
She suggests that targeted technology investments that drive inclusive growth can help overcome these obstacles and unlock the continent’s full potential.
